abigail bigelow

Abigail Bigelow

Head of Commercial Finance & Operations

Abbe is a “universal adapter”—in any situation she is able to forge the connections critical to cohesion. Whilst focused on helping ?What If! run efficiently she goes above and beyond to contribute financial insight, ensuring our clients get the most value. She began her ?What If! story in New York as part of the Finance and New Business team but when there was an opportunity to help implement global learnings in London, Abbe couldn’t resist the move.

Previously Abbe defended the capital markets as an auditor for PwC working with a variety of clients in the products and services sector. No stranger to hitting the books, she also earned her C.P.A. credentials and is a member of the American Institute of Certified Public Accountants.

A Philadelphia native, Abbe is taking full advantage of the London lifestyle; spending her free time finding new spots to eat and relax with friends. When not in the city, she is usually on an international adventure—hiking, biking, and sightseeing.

The ?! moment I’ve felt the most Impact:
Building the systems that keep the business humming, our people happy and our clients impressed is core to my role. Seeing the impact they make and using my inventing spirit to improve them are what excite me to be a part of ?What If!

Find out more about the ?! values »

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