Matt co-founded WhatIf with Dave Allan in 1992 and led the business to not only grow rapidly but come first in the Financial Times 'Best Company to Work For in Europe' awards – twice. “I've always been an enthusiast,” he says. “I've realised how useful it is to make goals tangible and engage everyone with the excitement of the journey."

Matt is co-author of the best-selling innovation book ‘Sticky Wisdom’ and author of ‘The Science of Serendipity: How to Unlock the Promise of Innovation in Large Organisations’, and he’s shared his insights at Harvard Business School and The Economist Future of Banking Summit. He lives with his family in London, where his hobby is having cartilage removed from his knees following marathons he shouldn't have run.