ara lets her curiosity run wild at ?What If!. By digging up the best pearls of wisdom across commercial, cultural and trends research, Tara helps our teams get to the best solution faster. Tara has a passion for keeping her peers up-to-date on the latest happenings in innovation, and has worked with clients like NutriSystem, Hershey and PepsiCo.
Tara began her career as a graphic designer for an innovation company, bringing product stories to life as they evolved from concepts to shelf-ready goods. With a BFA in Communications Design from Syracuse University, she has developed a skill for unconventional problem solving, which provides a fresh lens for each project she tackles.
Born in a Boston suburb, Tara grew up in the rolling hills of upstate New York, yet remains faithfully devoted to all New England sports teams. These days you can find her right at home in Manhattan's East Village, where she currently lives.