Kate Lawrie


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ate has a talent for retail and FMCG projects – scouting out trends, sourcing experts and working closely with consumers to ensure insight-based results. During her time at ?What If! she has worked on projects with Waitrose, Sainsbury's, Morrison's, Johnson & Johnson and Kraft.

Before joining ?What If! Kate served in a marketing role for a DVD production company, working closely with Premiership football clubs to produce their end-of-season DVDs. She also worked with a style consultancy, managing the personal shopping services to The Trafford Centre and Meadow Hall. Kate graduated from the University of Central Lancashire with a degree in fashion promotion. Her love of fashion is now channeled on her blog, which is affiliated with the likes of NET-A-PORTER, Selfridges and Space NK.

Kate grew up in rural Shropshire, and now enjoys living in North London, where you can find her tending to the plants on her terrace, strolling on Hampstead Heath or sipping cocktails on Upper Street.