John Henry Boudreaux
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ohn Henry uncovers true human insights by openly listening to consumers, understanding the cultural influences surrounding them and identifying their underlying motivation. He then translates that into practical, commercially impactful ideas. From designing labs for pharmaceutical companies to developing a chewing gum brand targeted to teenagers to identifying what’s next for breakfast, he has used this process to innovate across diverse sectors.
Before joining ?WhatIf!, John Henry was a journalist for the Associated Press and freelance writer. He has written and produced plays and movies that have been featured in national and international festivals. He continues to utilize his journalistic curiosity and skepticism along with his creative side to help businesses innovate and become better innovators.