New York

Jennifer Ebert


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ennifer is a gifted innovation expedition leader, taking teams on a well-planned journey to unlock new avenues for growth through innovation. With ?What If! she has achieved numerous market successes, including a tourism strategy for The Bahamas, BP's Invigorate fuel brand, a line of games for “tween” girls, banking services for young affluent consumers, and a new service model for a retail apparel brand.

Jennifer's training in journalism and background in brand development informs her razor-sharp focus and ability to strip away complexity in ideas, design, and communication to spot opportunities. Before joining ?What If!, she served as US director of innovation for global brand agency FutureBrand, where she led trend and market insights and consumer innovation strategy. Previously, she headed the New York office of innovation agency Play and began her career in advertising for a division of Arnold Worldwide.

Jennifer has been a speaker and facilitator at many industry events, including GE's Executive Women Conference, Cornell's Brand Management Conference, and The Conference Boards' Innovation Conference. She is an Advisory Board Member of Radford University's School of Communication, a mentor for the Pratt Design Incubator, and a student advisor to Columbia Business School's Masters in Communications program.

She spends her weekends showing her young daughter the equal thrills of city life and outdoor adventures.

FROM the greenhouse