New York

Geoff Gibbins

Lead Inventor

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eoff applies equal parts optimism and skepticism to discover new perspectives on commercial strategies. His wit is quick, he is the first one to try something new and he is passionate about the disruptive effects of new technology. With ?What If! he recently helped create new business models to unlock growth for leading organizations in industries as diverse as pharmaceutical, travel and financial services.

Previously, Geoff worked in strategy consulting and consumer magazines. His varied academic background includes studying genetics, anthropology, the history of Victorian dog breeding, statistics and animal behavior while earning degrees from the University of London and the University of Oxford. He continues to read widely, and in his spare time you can usually find him reading or buying books.

Geoff comes to New York from London, and lives with his wife and their poodle Jasper on the Upper West Side.

FROM the greenhouse