Crack tough challenges. Create big wins.

I

nnovation only happens when ideas get made real. We don’t just develop new products, brands, business models and capabilities—we deliver growth. That’s when innovation hits the bottom line.

?WHAT IF! IMPACT TRACKER

  • Translated intimate knowledge of Brazilian consumer’s relationship with food to conceive new snack category, resulting in investment in new capabilities by a top global company to capitalize on the opportunity.

  • Created a new platform for a leading global pharmaceutical company, expanding the value of its core businesses to increase customer engagement and loyalty and unlocking new revenue streams.

  • Developed a European entry strategy, including product, retail, and service innovations, for an iconic American high-end accessories brand.

  • Partnered with a major energy supplier to revolutionize how customers—from residential to commercial—customize and manage their energy choices, providing growth in their customer base and revenue.

IMPACT BY SECTOR

  • AUTOMOTIVE

    Automotive Impact

    • Innovated a low-capex and entirely new “in car” experience for the next generation of one of the world’s best-selling car models.
    • Developed a new B2B offering for the U.K.’s biggest vehicle-leasing company for its fleet customers, differentiating service by putting the joy back into company-car motoring.
    • Exceeded ambitious sales targets for an iconic American sports car in China with a fresh positioning for the second-generation wealthy consumer.
  • BEAUTY, FASHION & LUXURY

    Beauty, Fashion & Luxury Impact

    • Created a breakthrough innovation proposition for global skin-care brand in Japan, driving an additional three share points for the brand within a few weeks of launch.
    • Discovered a new way of understanding consumer needs to establish key strategic drivers for a leading U.S. apparel manufacturer, guiding both design and product development for 2010 and beyond.
    • Developed a European entry strategy, including product, retail, and service innovations, for an iconic American high-end accessories brand.
  • CONSUMER GOODS

    Consumer Goods Impact

    • Developed strategies for an international consumer goods company to accelerate time-to-market of a new beauty technology across diverse local markets.
    • Developed interactive game concepts to help fill the pipeline for major international toymaker; won the company’s internal innovation award for best consumer insight.
    • Created an antimicrobial technology brand to leverage revolutionary technology with the potential to disrupt household cleaning markets worldwide.
  • ENERGY

    Energy Impact

    • Created a new concept for a global oil company’s motorway service stations; concept was piloted in France and roll out has commenced globally.
    • Partnered with a major energy supplier to revolutionize how customers—from residential to commercial—customize and manage their energy choices, providing growth in their customer base and revenue.
    • Created a new fuel additive for a multinational oil company, rolled out to 14,000 gas stations in the U.S. and generating incremental revenue gain of “several hundred million dollars.”
  • FINANCIAL SERVICES

    Financial Services Impact

    • Developed with a leading global bank an innovative transit brand combining contactless ticketing credit and debit card technology; new program generated 80,000 new accounts in six months and helped earn client a “Bank of the Year” award in a major Asian city.
    • Partnered with a major global private bank to develop new, more relevant services to reach the next generation of high-net-worth individuals (18-35 years of age with $25m+ in assets); new strategy now in pilot.
    • Created a worldwide innovation community for a leading global bank, with training and project support, including an e-learning program that reached 350,000 employees.
  • FOOD & BEVERAGE

    Food & Beverage Impact

    • Translated intimate knowledge of Brazilian consumer’s relationship with food to conceive new snack category, resulting in investment in new capabilities by a top global company to capitalize on the opportunity.
    • Created new concept for $200m U.S. drink brand, increasing unit volume, bringing in new users and buyer occasions, and inspiring a pipeline of exciting new products.
    • Created a new international beer brand for European brewer; launched in 2011, the brand will be rolled out to 22 countries worldwide.
  • HEALTHCARE

    Healthcare Impact

    • Partnered with leading global pharmaceutical company to design and roll out the rewards, leadership skills, and employee training to make everyday innovation a reality; new approach led to quick wins in diabetes and oncology, while execution of wide-scale enablement continued.
    • Identified new opportunities in clinical depression for global pharmaceutical company; recommendation enabled it to revisit R&D that had stalled in clinical trials, saving millions of dollars of redevelopment.
    • Delivered a multi-region innovation capability program for a global top-five pharmaceutical company; supported the creation of an “innovation director” role and delivered multi-level training, in turn producing 20 positive R.O.I. projects inside 18 months.
  • MEDIA & ENTERTAINMENT

    Media & Entertainment Impact

    • Created vision and strategies to drive aggressive growth in Asia for leading worldwide economic- and business-news publisher to stay relevant in a digital world.
    • Partnered with internal innovation leadership of one of the world’s leading entertainment companies to develop an enterprise-wide innovation program and conduct face-to-face training with more than 100 global leaders and high-potential employees.
    • Defined the cultural and strategic imperatives for a top-four English Premier League football club to accelerate “on brand” global growth and innovation.
  • RETAIL

    Retail Impact

    • Broke through a cluttered and confusing retail environment by innovating and simplifying the shopping experience and merchandising strategy for leading global appliance company, increasing traffic by 58 percent.
    • Worked with major pharmaceutical company and global retailer to create new solutions empowering consumers to better manage their own healthcare decisions, while navigating F.D.A. guidelines regulating the transition from prescription to over-the-counter drug sales in the U.S.
    • Developed the U.K.’s No.1 private-label brand for top-tier food retailer, yielding more than £1 billion in sales a full year ahead of schedule.
  • SOCIAL VENTURES
  • TECH & TELECOM

    Tech & Telecom Impact

    • Discovered consumer needs to inform five next-generation mobility platforms for leading mobile-phone supplier’s global design development; developed use scenarios combining user interface, software capability, and functionality design.
    • Explored radical new business models for taking global mobile-phone operator into the savings and payment world for low-income customers in Europe and Africa.
    • Helped leading U.K. company successfully conceive and launch a breakout brand in the crowded U.K. Internet-service-provider business; first year’s revenue target achieved in just six months, and the concept has been extended into other business areas.
  • TRAVEL & HOSPITALITY

    Travel & Hospitality Impact

    • Created a breakthrough hotel concept for the Chinese market for a top international hotel chain that is currently in pilot.
    • Reinvented the tourism strategy for a Caribbean destination, identifying the key growth drivers and developing innovation strategies across the entire visitor experience.
    • Transformed fast-track security process at one of the world’s busiest airports; average waiting time decreased drastically and quality perception was up 10 percent immediately after trial.

Automotive Impact

  • Exceeded ambitious sales targets for an iconic American sports car in China with a fresh positioning for the second-generation wealthy consumer.
  • Developed a new B2B offering for the U.K.’s biggest vehicle-leasing company for its fleet customers, differentiating service by putting the joy back into company-car motoring.
  • Innovated a low-capex and entirely new “in car” experience for the next generation of one of the world’s best-selling car models.

EXPERTISE

FROM the greenhouse