The Week in Innovation: July 23-29

Instagraming with Olympians, ‘Project Pop-Up,’ middle-class decline—and what else to look for in the next 120 hours.
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Happenings

2012 Olympic Games | Begins July 27 | London We’ll see the usual improvements in performancewear and new feats in engineering, but the biggest innovation will be in how we engage with the Games themselves: for the first time, viewers will be able to personally interact with athletes and events. Take part by checking out the Olympic Athletes’ Hub, which will aggregate athletes’ Twitter and Facebook streams, collect and feature Instagram photos, and facilitate live chats with athletes in the Olympic village.

Project Pop-Up NYC | Through July 30 | New York Up to three fashion retailers and up to eight fashion-related tech companies will be selected to win the first-ever Project Pop-Up, a competition to promote innovative retail concepts. Part of Mayor Michael Bloomberg’s Fashion.NYC.2020 initiative to enhance New York’s position as the global leader in fashion, the competition will reward winners with a rent-free, month-long showcase and a toolkit of business services, including PR and marketing support. Apply here.

Creative Mornings | July 26-27 | New York, L.A., San Francisco, Chicago, London Creative Mornings is a free, monthly breakfast lecture series for creative professionals. Speakers—restaurant owners, independent filmmakers, product designers—share stories in a 20-minute lecture followed by a 20-minute discussion (with all attendees leaving for work by 10 a.m.). This week’s lecturers include Eric Rodenbeck, founder and creative director of Stamen Design, and Kelli Anderson, one of the collaboraters behind this counterfeit New York Times site. To reserve a spot, visit Creative Mornings.

Conversations

Penelope Trunk’s The New American Dream When entrepreneur and blogger Penelope Trunk looked to publish her latest book, The New American Dream, she sold it to a mainstream publisher for a generous advance. Three months before the book’s publication date, Trunk became so dissatisfied with the publisher that she decided to self-publish instead. In a blog post documenting her experience, Trunk looks at the reasons why the publishing industry is suffering—and what innovators can do to disrupt it. Oh, and the book looks good, too.

The New York Times examines middle-class decline For the first time since the Great Depression, the incomes of middle-class families have been declining for more than a decade. The New York Times’s Economix blog announced a new series that will examine the origins of the middle class’s economic plight. (To read the site’s take on the cultural origins of the middle class’s decline, check out this article on marriage.)

FROM the greenhouse