?What If!’s Jon Platt Speaks at Pharma Conference

May 10, 2012 — Boston, MA

?What If!’s Jon Platt (director, Inventing) spoke at the second annual Disruptive Innovations to Advance Clinical Trials for Pharma, Biologics & Devices conference in Boston on Sept. 13. The conference, hosted by the life sciences and biotech organization FlandersBio, was founded around the challenge of innovating clinical trials. Jon shared some of ?What If!’s approaches to problem solving, including the relationship between expansive and reductive thinking.

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