A Conversation With Rick Joyce

Joyce, the CMO of Perseus Books, and one of the most disruptive thinkers in the publishing industry, talks to ?What If! Americas CEO Barrie Berg about how his firm is adapting to—and defining—the new world of book creation, publishing, and distribution.
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An overview of the publishing industry—and the forces shaping it

The new models disrupting business as usual

"Go the F--k to Sleep": When a book gets big, it gets big fast

Agility and the ability to punch above your weight

Leveraging technology in an eReader world

Less may be more: the perils of bundling

Books, books, and more books: the challenge of discovery

FROM the greenhouse