Innovation unearthed: Dispatches, dialogues, and deviations from the front lines of innovation.
d. Note: This article was created in collaboration with ?What If!'s Inventing team in the Americas. Innovation. When you hear that word today, the first place your mind might go is Silicon Valley. You think of names like Zuckerberg and Zynga and products like the iPad and Instagram. Certainly, the place, the people, and the products have gotten the attention they’re due. But start-ups didn’t invent innovation. Many established companies—firms that are both large and old, like 3M or P&G—have incredible innovation track records. It’s just that, sometimes, large corporations are slow to innovate on a consistent basis, wasting time and resources in the process. It can lead to start-up envy and a futile train of thought: If our multinational would just act like those clever guys in Cu...
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