or 20 years, ?What If! has partnered with organizations hungry for growth. We invent new products, brands, services, and business models, and we help our partners build their in-house innovation capabilities. Our style is provocative and passionate. Our mission is lasting impact.
?WHAT IF! RIGHT NOW
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Helping a worldwide hotel consortium drive preference as a venue for small meetings
Atlanta, GA -
Pausing to assess how deeply innovation has become embedded in the culture of a major pharmaceutical client and unearthing inspiration for future innovation programs.
Paris, France -
Working with a global consumer product goods company to win over Hispanic shoppers
New York, NY -
Designing, planning, and executing a kickoff for a huge health care provider’s conference, helping the organization get 250 leaders in the right mindset
San Francisco, CA -
Partnering with a major telecom provider to define how to build customer loyalty for life
Chicago, IL -
Working with the blind to make the Web site of a leading bank more accessible.
London, UK -
Building a five-year innovation pipeline for a global soft drinks brand.
Riyadh, Saudi Arabia -
Working with a leading European soft drinks company to develop and leverage their existing insights to create disruptive innovation opportunities.
Berlin, Germany -
Working with a global furniture giant’s China Retail leadership team co-creating workshops to revolutionise their sales culture.
Shanghai, China
Values
they're behaviors hard-wired into the ?What If! DNA.
- Obsessed with the end goal. Never slaves to process.
- Think big. Hate mediocrity. Seek breakthroughs.
- Explosive drive. Contagious energy. Collaborative spirit.
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In it together for the long term.
Always do the right thing—even when things get tough. - Step off the path. Defy convention. See what others don't.
