Daring companies to be different since 1992.

F

or 20 years, ?What If! has partnered with organizations hungry for growth. We invent new products, brands, services, and business models, and we help our partners build their in-house innovation capabilities. Our style is provocative and passionate. Our mission is lasting impact.

?WHAT IF! RIGHT NOW

  • Investigating ways for a global food and beverage company to generate strong returns in Russia through organic growth and innovation, focusing on a potential $100 million opportunity to enter a new...

    Moscow, Russia
  • Continuing our partnership with an international beverage company, helping it connect with urban creative millenials in the U.S. by identifying opportunity areas to workshop at an ideation event in...

    Stockholm, Sweden
  • Riding the next wave of men’s luxury with a high-end menswear label now adapting to an increasingly sophisticated market that’s transitioning away from high-end department stores and toward multi-b...

    Tokyo, Japan
  • TopDog is an immersive experience for senior leaders from a mix of companies and countries who share a common mission around leading for growth and innovation. Go to: whatifinnovation.com/topdogtou...

    New York, NY
  • Redesigning a global spirits company’s leadership summit to keep the momentum going around its innovation journey

    Sao Paulo, Brazil
  • Helping a worldwide hotel consortium drive preference as a venue for small meetings

    Atlanta, GA
  • Partnering with a major telecom provider to define how to build customer loyalty for life

    Chicago, IL
  • Whatif_newyork_exterior
  • Ashland_place
  • Shanghai8
  • Lobby
  • Whatif_newyork_2ndfloor
  • Design
  • Whatif_newyork_3rdfloor_1
  • Whatif_newyork_kitchen
  • Whatif_newyork_livingroom1
  • Whatif_newyork_supercow
  • Ben
  • Idealight
  • Library
  • Shanghai7
  • Jessie-sims
  • Toys
  • Shanghai1
  • Rob-buchel
  • Shanghai3
  • Colored-pencils
  • Table
  • Shanghai4
  • Shanghai5
Katel_feature
London
Kate
Producer

CLIENT PARTNERS

  • Virginatlantic
  • Google
  • Nestle
  • Pepsico
  • Ibc2
  • Johnson_johnson
  • Telefonica
  • Capitalone
  • Abinbev
  • Vodafone
  • Masco
  • Molsoncoors
  • Tmobile
  • Bp
  • Cnn
  • Santander
  • Bbc
  • Electrolux
  • Ford
  • Hsbc
  • Danone
  • Samsung
  • Ihg
  • Gap
  • At_t
  • Hp
  • Kpmg
  • Beiersdorf
  • Kraft
  • Nokia
  • Waitrose
  • Shell
  • Sanofi
  • Amex
  • Levis
  • Unilever
  • Pfizer
  • Aveda
  • Hyatt
  • Aviva
  • Bauer
  • Biglotteryfund
  • Yahoo
  • Harrahs
  • Bggroup
  • Blockbuster
  • Boc
  • Boehringer_ingelheim
  • Bristolmyers
  • British_sky
  • British-museum
  • Bupa
  • Camdenliving
  • Castrol
  • Centrica
  • Mastercard
  • Copenhagenairports
  • Cpm
  • Diageo
  • Efes
  • Endo
  • Ferrero
  • Glaxosmithkline
  • Globalradio
  • Greencore
  • Hcli
  • Healthnow
  • Innocent
  • Janssen
  • Kagiso
  • Kaplan
  • Kashi
  • Kettlebyfoods
  • Lbs
  • Lexisnexis
  • Nationaltrust
  • Lg
  • Loreal
  • Lovefilm
  • Marsinc
  • Mccormick
  • Mediacom
  • Midem
  • Miller-coors
  • Morgan-crucible
  • Roche
  • Nivea
  • Novartis
  • Novonordisk
  • O2
  • Premierfoods
  • Redbull
  • Reedelsevier
  • Scottish_newcastle
  • Shinecommunications
  • Sealedair
  • Shire
  • Sittercity
  • Sunlaundry
  • Thebodyshop
  • Themarketingpractice
  • Tine
  • Tmp
  • Universityofplymouth
  • Vale
  • Westpac
  • Allen_overy
  • Alpina
  • Experian
  • Boozallen
  • Chase
  • Suntrust

Values

They're not just the principles that set our approach to innovation apart;
they're behaviors hard-wired into the ?What If! DNA.
  • Obsessed with the end goal. Never slaves to process.
  • Think big. Hate mediocrity. Seek breakthroughs.
  • Explosive drive. Contagious energy. Collaborative spirit.
  • In it together for the long term.
    Always do the right thing—even when things get tough.
  • Step off the path. Defy convention. See what others don't.

FROM the greenhouse