or nearly 20 years, ?What If! has partnered with organizations hungry for growth. We invent new products, brands, services, and business models, and we help our partners build their in-house innovation capabilities. Our style is provocative and passionate. Our mission is lasting impact.
?WHAT IF! RIGHT NOW
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Partnering with the president of a legendary health foods brand to develop a one-day session for a cross-section of 150 company executives, focusing on the role leaders play in innovation.
Chicago, IL -
Putting our heads together with pet owners, veterinarians, pet store proprietors, and one "dog whisperer" to chart the future of pet care with a major insurance company.
Vancouver, CA -
Bottling the spirit of a true adventurer to help a global travel company deliver the ultimate holiday planning experience.
Berlin, Germany -
Living with under-25s to understand the experience of growing up with the internet, mobile communication, and new expectations around brands and technology to help us unlock the future of credit ca...
London, UK -
Getting deep into the world of personal banking; discussing the struggles of a bankrupt businessman, having tea with a pensioner, and doing the school run with a mother of four to help a global ban...
Lisbon, Portugal -
Developing an innovation toolkit with the world’s largest drinks brand to arm them with the essential skills needed to increase their innovation capability.
Paris, France -
Putting the finishing touches on an innovation guidebook for a global health care leader—equipping an organization with the behaviors, processes, tips, and tools needed to bake innovation into the ...
Bridgewater, NJ -
Touring the cafeterias of Google and the laboratories of Quirky, gathering inspiration as we prepare to improve our own space for innovation this summer.
New York, NY -
Exploring the checkout aisles of Sao Paulo's convenience stores to identify opportunities for snack-food innovation in Latin America.
Sao Paulo, Brazil -
Working with a global furniture giant’s China Retail leadership team co-creating workshops to revolutionise their sales culture.
Shanghai, China
Values
they're behaviors hard-wired into the ?What If! DNA.
- Obsessed with the end goal. Never slaves to process.
- Think big. Hate mediocrity. Seek breakthroughs.
- Explosive drive. Contagious energy. Collaborative spirit.
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In it together for the long term.
Always do the right thing—even when things get tough. - Step off the path. Defy convention. See what others don't.
