Wayne is passiontate about creating innovations that impact consumers and brands. Before joining ?What If! Shanghai, he ran his own agency for 3 years, tring to combine marketing displine and design thinking together for better brand experience design. Wayne has got a solid brand management experience from working in Unilever for 12 years across Taiwan, Australia, and China on brands like Dove, Pond's, Lux, Rexona, and Axe.
Grew up and educated in Taiwan, reallocated to China in 2002, Mandarin Chinese is the preferred laguage for Wayne to read and speak.