Sarah has always had an eye on the future. Upon earning her BA in Chinese and Poli-Sci from Wellesley, with coursework in Beijing and Harbin, it seemed only logical to start her career in China.

At P&G China Sarah's skills were honed on brands such as H&S, Vidal Sassoon and Tide. Seeking a fresh challenge that didn't involve soap and water, and capitalizing on her youth, she shifted her focus to Asia's teens. She helped launch a theme park, led J&J's regional intro of "teen" contact lenses, and coached top PRC retailers how to use cartoons to grow loyalty. A keen interest in tech inspired Sarah to set up her own consultancy, where for six years she helped SMEs to think bigger and MNCs to think smaller --specifically about how to build brand relationships with consumers as individuals.

Sarah loves creating and exploring and feels her move to ?What If! is a great way for her to stay ahead of what's next.