Mabel is the co-leader in our office in Shanghai.

She has a very colourful work experience which covered a ten-year advertising life with clients such as Citibank, Johnnie Walker, Hennessy, Visa, LG, Mild Sevens to name a few. Her entrepreneurship drove her to develop and own a Japanese restaurant and a consultancy company for three years. Before becoming a ?What If!er, she was with LVMH group's wines and spirits company, Moet Hennessy Diageo China for five years.

Mabel joined ?What If! to further pursue her passion for ideas and innovation.