Hailing from Down Under (home town, Sydney), Alister spent his first few years at Unilever developing new Lipton teas and launching them online.

Returning to his Chinese roots, Alister moved from Sydney to Beijing to study Mandarin before being recruited to Mccann's Shanghai digital division, working on brands like Intel and L'Oreal. Following his passion for fashion, Alister then moved to Ogilvy helping brands like Adidas, The North Face, Lee and Vans learn how to connect with consumers using the internet

Figuring he now knows a little bit about China, Alister joins ?What If! in 2010, keen to re-embrace his love for making new things and getting inside the heads of consumers.