Jennifer comes to ?What If! with over 15 years of brand management experience in the beauty industry. She's led marketing departments as Category Director in nearly all beauty categories, creating strategy and driving profitability on global, regional and local levels at companies like Aveda, Estee Lauder and Avon. She has developed and launched over 200 products for brands like Skin So Soft, Anew, mark, and Aveda, which have generated over a billion dollars of revenue over her career.

Since joining ?What If! as an Inventor in 2007, Jennifer has enjoyed adding a whole new list of market segments to her repertoire - through lending her expertise in new concept development for businesses such as Johnson & Johnson, American Express, Unilever and Coke.

Despite her small-town upbringing in Rochester, NY, Jennifer now lives in the lovely skyline of Manhattan.