Geoff joined ?What If! recently through our acquisition of Fathom Partners, to become part of the Digital team. Previously he worked in publishing at the National Magazine Company, where he worked across a number of consumer magazine brands. He enjoyed his inter-disciplinary BA in Human Sciences at Oxford University and then focused on 19th century dog breeding while doing his Master's at Imperial College, London.

Geoff's projects so far include developing mobile broadband propositions for a major mobile operator, assessing the digital portfolio for a leading UK consumer magazines publisher, and exploring the future of the entertainment.

Geoff lives on the Upper West Side with his wife Tracey and their dog Jasper. In his spare time you'll probably find him either reading, eating, buying reading material or buying food.