In March of 2008 Chris discovered ?What If! where she now happily spends her days as an Inventor. Before then she hadworked in advertising as a brand strategist where she sought out human insights, explored creative branding and affected cultural trends. Prior to her work in brand planning, Chris had built client relationships as an account manager and made brand connections as a media planner. While in advertising Chris worked with companies such as Panasonic, the Coca Cola Company and Diageo; and explored industries as far ranging as silicon chips and children's toys. When shešs not playing at solving business challenges, Chris enjoys her bike, plants, pottery and food.