Elizabeth considers herself a seer. From her first meeting with ?What If! in 2007, she just knew she'd come to work with the crew of creative minds in the New York office. What she didn't know then is that in the coming years she would work across nearly every category and would tackle a range of business challenges from creating ideas for new product/service development (for everyone from Cadbury Adams to Citibank to Abbott Labs) to developing communications strategies (some breakthrough work for Mars Petcare and J&J) to shaping vision and values strategies that set the direction for some of the world's top organizations (like Molson Coors and Wyeth Consumer Healthcare).

Prior to ?What If! Elizabeth was paid to predict the future, working as Lead Strategist with pioneering trend consultancy Faith Popcorn's BrainReserve. While there, she developed future-focused innovation strategies and Brand Cultures for clients including Novartis Pharmaceuticals, Pepsico, the Democratic National Committee and Colgate-Palmolive. She authored Faith Popcorn's Notes from the Future and led insight development for the organization's Popcorn Report Live.

Elizabeth trained in strategy and insight as an agency planner, working for nearly a dozen years with advertising giants McCann-Erickson, Young & Rubicam and Grey Worldwide and with a host of the world's finest clients including the Campbell Soup Company, Verizon, Nokia, BellSouth, Oracle and Procter & Gamble.

Today, Elizabeth is married to noted chef Michael Zulli - but she never saw that coming.