Before ?What If!, Peter worked for 20th Century Fox marketing and publicity in Atlanta and LA as a talent publicist throughout the Southeast United States in the film industry. He was a five-time NCAA all American swimmer in college and traveled throughout Japan, Australia and Europe before becoming a certified Hatha yoga teacher in Los Angeles. Yoga brought him to NYC, and while he still pursues it on the side, his journey led him to ?What If! in May of 2007 to pursue creative opportunities grounded in strategy as a Creative Coordinator. He makes kick-ass piņatas.