Cara joined ?What If! USA after almost two years at Consumer Dynamics, where she developed products and positionings for companies like Colgate-Palmolive, Johnson & Johnson and Wyeth. In her pre-consulting life, she worked at the Aspen Institute, a non-profit organisation.

She studied International Relations at Brown, focusing on cultural behaviours and political and national identities. So she loves comparing opinions of consumers around the world - mix that with the creativity of crafting new products for them, and she's in heaven!