Lisa joined ?What If! as an Innovation Trainer in 2006 after working mostly in advertising and marketing. She spent her last three years focusing on Shopper Marketing at Saatchi & Saatchi X. Her brand experience includes American Express, Hanes, Gerber, Novartis, Smuckers, Procter & Gamble and more.

She studied psychology and musical theatre in undergrad and later returned to higher education to pursue her MBA at Texas A&M University. Lisa often dreamed of finding a job that merged her fascination with human behaviour, artistic background, and branding experience into one exhilarating package and shešs found it at ?What If!