Jennifer has worked in innovation for many years, even before it received buzzword status. Before joining ?What If! as Sr. Inventor, she was most recently U.S. Director of Innovation for global brand agency FutureBrand.
Prior to that she headed up the NY office of innovation agency Play. While her career started with an ad agency, Jennifer shifted her focus from advertising/pr to innovation and brand development, after sensing the opportunity to get closer to consumers and think more holistically about brands. Jennifer has worked across a wide range of industries, developing brands, products and marketing strategies for companies such as Unilever, Wendy's, Colgate-Palmolive, BP, Diageo and Coca-Cola. Jen has found her ideal home in Brooklyn, where the urban city energy mixes with the greener spaces she loves from growing up in Virginia.