Prior to joining ?What If! in late 2005, Ryan spent 10 years in the world of branding and innovation at Landor. He worked on everything from condoms and private jets to kids games and wildlife conservation - developing global brands and new products for clients including Diageo, Blackberry, HBO, Pizza Hut, Pfizer and American Express.

Ryan couldn't resist the lure of ?What If! any longer and became part of our New York team. Since joining, he's helped a pharmaceutical company understand the needs of schizophrenic patients, developed the future of retail banking and created salty snacks in Mexico City.

In his off time, you're likely to find Ryan watching cartoons and doing crosswords.