Neena Paul was the first American hire of the New York office when she joined in January 2005. Her ?What If! journey has included making sure scientists are developing medicines that truly match patient needs and filling the new product pipeline for chewing gum brands. Also, she has worked with the United Nations Development Program to generate a brand positioning for one of Mongolia's economic cornerstones - honey, as a step towards reaching a wider goal of linking developing world producers to western retailers.

Neena's prior life included being an Account Planner at the Omnicom ad agency Merkley & Partners, graduating from and teaching at the Account Planning Bootcamp at the Miami Ad School and working in Chicago as an Account Executive at two ad agencies - all anchored in a psychology degree from the University of Iowa.

Be careful because she may try to convert you to her religion, Karaoke!