Meldrum hails from Edinburgh, via a career in advertising in London. A former account director, strategic planner and latterly copywriter, he has worked for BBDO, Y&R in Sydney, Lowe and - most happily of all - as an inventor at ?What If! since 2000. He now jointly heads-up our New York office, working with clients such as Unilever, Diageo, Cadburys, HSBC and PepsiCo.