Having spent two years working in the London office, Gareth packed his bags and headed across the pond to work with Meldrum, Nina and Co at the start of 2007. Prior to his move to the Big Apple he worked in the Flying Squad where he got to work on numerous global projects from underarms in Argentina to Shampoo in Shanghai. His favourite project to date has been working with Lego to develop the Xmas presents of 2009.

Before joining ?What If! he worked in advertising both as a planner and an art director and is the only ?What If!er to have a degree in Puppetry.