Ali came to ?What If! to work as a creative coordinator in May 2006 from Chicago, where she worked in Art Direction and Production at a publishing company, specializing in children's books and stationery.

Originally from the East, she stayed in the Midwest after graduating from the University of Wisconsin with an Art degree.

Since joining ?What If!, she has worked on various projects all over the world such as Dove, LG, Hasbro, Astra Zeneca, T-Mobile, Cosmopolitan, Coke, Mars, American Express, Hershey, and Marriott.

She's into interior design, skiing, eating her way through New York City, chocolate, chocolate, chocolate and the trashiest TV shows on air.