Tim joined ?What If! in 2006 after an eclectic 15 year career in advertising. He started out at J. Walter Thompson as a media planner, before becoming an account director, strategic planner and finally a copywriter at McCann Erickson.

Whilst at McCanns Tim helped the Teacher Training Agency recruit more teachers, he helped Durex get into vibrators and wrote a short film to help the Government ridicule disability discrimination.

Since joining ?What If! Tim has run innovation projects for a wide range of clients including Coors, Kellogg's and Her Majesty's Courts Services.

Tim spends his free time running, writing and being disappointed by Aston Villa FC, although maybe this year...