Emma joined ?What If! in Spring 2004 and is one of the founding members of the Manchester office. Emma graduated in Politics, Philosophy and Economics from St Edmund Hall, Oxford in 1987 and since then has gained extensive marketing experience across a wide range of sectors. She has worked her way up the marketing ladder through organisations such as British Midland, Pedigree Petfoods, Masterfoods and the Tussauds Group. Her last role was as Marketing Director for Alton Towers - the UK's largest Theme park.
Since being at ?What If! Emma has worked with a variety of clients including AstraZeneca, Coors, HBOS, Vodafone and Kelloggs. She has a 6-year old daughter.