Jonny joined the What If digital team in early 2008. Previously at Fathom Partners he has spent the last two years advising tech companies, mobile phone operators, brands, and anyone else who will listen on what they can do in or around the digital space. Key clients have included Channel 4, Adidas, Phonepay Plus and many others - assessing markets, developing strategies and devising innovative new products and propositions. Jonny has worked at the Evening Standard's website, the advertising agency Ogilvy, the law firm Freshfields Bruckhaus Deringer and as a journalist in La Paz, Bolivia.

Jonny's into music, film, writing and traveling far and wide as often as possible.