Jessica heads up mobile for What If's digital team. She has a background as a journalist and analyst focused on mobile and digital, picking up a lot of expertise in these fields along the way. She joined ?What if! Digital in early 2006 from Informa Telecoms & Media, where she looked after all products in the area of mobile content and applications - publications, reports and conferences.

In July 2008 Jessica was named one of the Top 50 Women in Mobile by Mobile Entertainment magazine. Jessica writes a specialist mobile coloumn for New Media Age on and is a regularly invited to speak on mobile and technology topics.

Starting life in the north of Sweden, she studied and worked in Ireland and the US before figuring out in 1997 that she belongs in London. Jessica is passionate about food (both cooking and eating) & wine, skiing and the arts. She adores travelling but is still in love with London - she just wishes it was easier to have a dog here!