James Donkin joined ?What If! as a Creative Co-ordinator in July 2006.
 
Before that James worked as a business journalist for Haymarket Publishing and showbiz reporter for The Daily Telegraph and The Mail on Sunday.

Since joining !What If? he's worked on a variety of projects with clients including Astra Zeneca, Coors Brewers and Camelot.

James confesses to being "a bit of a game show nut" and has appeared on no less than 7 different TV quiz shows - a habit he doesn't plan to quit until "that call from 'Who Wants to Be a Millionaire' comes through."