Having spent much of her childhood in South Africa, Georgia finally decided to settle in the UK and graduated with a First Class Hons in Biology from Bristol University.

Since starting at ?What If! in 2006 she has helped crack challenges for numerous clients including Pepsico, Samsung, RBS and Astra Zeneca, across a number of international markets. She has also enjoyed the opportunity of working with venture projects and the ?! Foundation.

Before her life at ?What If! she worked as the Event Organiser for the European Eventing Championships, in Oxfordshire, and a head hunter in the Energy and Commodities sector.

She has a real passion for the outdoors and nature and has written a children's book, with proceeds going to help save the black rhino.