Kiran specialises in brand development at ?What If! Since joining in 2004, she has helped develop brand and NPD strategy for the likes of Marmite, Pepsico, Lynx, Superdrug, The Old Vic Theatre and Liverpool Victoria. Before this, she was Planning Director at LoweBrand working with Stella Artois, Tesco, BUPA, HSBC and Nestle to help grow their business - although, strangely enough, she had her most fun helping English Rugby Union become more popular. In the late 90s, she spent 3 years heading-up and planning on the Guinness account for Brann Worldwide. She also has 7 years client-side experience in brewing and financial services holding roles such as Marketing Controller for Eagle Star Direct and Group Advertising Manager.