Helen is one of our Client Partners at ?What If!, looking after our bigger client relationships. She has worked across most of our business, spending a number of years running the larger innovation projects for a broad range of clients including AstraZeneca, Guinness, Coors, easy Jet and Unilever.

Helen arrived at ?What If! in 1998 after 8 years in advertising as a strategic planner. In her time in ad-land Helen worked the spectrum from boutique (Rainey Kelly Campbell Roalfe) to big boy (Grey) before finally making the leap into innovation culture.

Married with 2 kids, Helen still can't believe her unfortunate household proximity to the Arsenal ground as she is a life-long and long-suffering Spurs fan.