Graham spent 12 years marketing with BP Spain, Nabisco and Group Danone.

He then spent 7 years heading up various parts of Woolworth's and WHSmith marketing and innovation teams.

He has spent the last 6 years working with an A-Z of clients developing new ways to get customers to sell to themselves.

He joined ?What If! late 2003 as a Senior Inventor specialising in retail.

He's married with four great kids.