Claire is fascinated by what motivates people to do things - whether they are customers, consumers, employees or friends. A little insight into how someone ticks can unlock huge changes in behaviour.

She combines over 12 years commercial background as a manager, director and strategic planner in the brand consultancy and marketing communications industry with her coaching skills and ICF (International Coach Federation) recognised training. She has worked on award winning projects that have changed category behaviour for the likes of Gillette & Lurpak and has run strategic and customer insight projects for brands as diverse as Royal Mail, Bosch, Barbie and the DfES.

Since joining ?What If! Claire has set up and led the People & Talent team and invented on projects with Waitrose, Unilever, Astra Zeneca and the National Crime Squad. Claire now works with two of her passions, people & brands, and where they meet.

Claire's into photography, rummaging in markets, good grub and mountain biking. She loves to clear her head on the downhills with her feet off the pedals!