Ben Michelmore

Ben Michelmore

Ben has two major passions in life - design and adventure. He studied three dimensional design at university - has worked for a bicycle manufacturer, a lifestyle magazine in Milan and interior developer in Sydney.

After that Ben headed into innovation and design with Jam design and communications, and a later into furniture and interior designer - working on everything from packaging for candles to super yachts.

Ben joined ?What If! In 2006 as a Creative Co-ordinator and has already worked with companies such as Lego, Schipol Airport and Samsung.

Through travelling and sport, Ben has been to some remote places around the world, combining the two as often as possible.