Liz joined ?What If! after rising through the ranks at Unilever developing brands and leading global NPD and insight projects.

Since joining us in 2004 Liz has led projects in business areas as diverse as consumer electronics, food and drink, banking and more. She's continued her interest in working globally as Head of our International team, and now specialises in working on challenges that are global, multi-country, or based in geographies where we don't yet have an office.

When she's not flying from one place to another for projects, Liz can often be found clad in leather, riding her Triumph motorbike around the highways and byways of Europe.