Chairman and Chief Enthusiast

Matt graduated from Durham University (Law and Economics Honors) joining Unilever in 1985. He spent 7 years marketing household brands in the UK, Thailand and the Middle East.

Matt co-founded ?What If! in 1992. In that time he has worked with large organizations on consumer connection programs; worked at board level on the culture and structure that generates insightfulness and at a practical level facilitating literally thousands of encounters between clients and their consumers. Matt co-authored How to Start a Creative Revolution and the highly successful Sticky Wisdom (Capstone Books) in 2002. Matt is a respected Innovation Practitioner and speaker; recent speaking engagements include Innotown, Westpac Bank in Australia, Unilever in Europe, British Chamber of Commerce in Shanghai and Zurich in Switzerland.

He is also Director and advisor to 5 start-up companies. Matt lives in London with his wife Alice and their two children.