Clare Rae started business life as a marketer in the fashion and textile industry. After 5 years she moved into the world of FMCG Marketing, initially for Energizer/Ever Ready working on developing growth with all the main UK & European retailers. Latterly at Kodak as European Marketing Director, Clare ran the Film business for Europe and then focused on the growing digital area, launching consumer friendly home printing technologies. Since joining ?What If! Clare has led a wide range of projects developing brand propositions and products for companies such as BP, Unilever and RSA.