Elizabeth works to enhance ?What If! clients¹ business expertise with the
culture-rich insights and experiences that will give their organizations the
ideas that fuel their Brands¹ future success.

Elizabeth¹s innovation-focus began with her work at Faith Popcorn¹s
BrainReserve, a Trend-consultancy committed to providing future-proofed
solutions for Fortune 500 Brands. While there, she inspired innovation and
communications programs for clients including Novartis Pharmaceuticals,
PepsiCo and Colgate-Palmolive.

Prior to her life as a Futurist, Elizabeth worked for a dozen years as an
account planner at advertising giants Grey, McCann-Erickson and Young &
Rubicam. In that time, Elizabeth helped Procter & Gamble launch Febreze,
developed BellSouth Answers bundled services, worked with Verizon Wireless
to bring 3G technology to the U.S., and created various products and
programs for the Campbell Soup Company.