Clare first heard of ?What If! whilst working for Unilever as a Consumer Scientist. She was a part of many projects within the laundry category and involved in the launch of Persil Small and Mighty laundry detergent and the future communication for Persil Colour.
She graduated from the University of Manchester in 2005 in psychology and also has a CIM qualification in marketing. Clare spent her Gap Year teaching in Belize and after finishing university travelled South America for four months.
Before joining ?What If! Clare was a housing officer on the Manchester housing estate where the Channel 4 television programme Shameless is filmed! During her time at ?What If! working as a Project Producer Clare has worked on a variety of exciting projects with Shell, Durex and Kellogg's.