Asher is currently undertaking a very long journey in his transition from numbers to ideas. He studied financial economics in Leeds and then spent a year travelling the world wondering what he was going to do with it... After settling on investment banking, he started his career at Merrill Lynch. In 2003 he founded a company that dabbled in the south east asian sports gambling industry before quickly moving on to a 4-year stint in brand management at Procter & Gamble where he has honed his skills at scrutinising people's cleanliness and oral hygiene, by working on Flash and Oral-B. When he's not at work, Asher still dreams of being a rock star (who doesn't?) and attempts to write music on his guitar... the rest should unfold as an inventor at ?What If!