Christine Gilbert is an Inventor within the Flying Squad with a product design background. Having worked for three US product design consultancies specialising in strategy and product planning for products as well as brands, she moved over to London to embrace her inner anglophile. After ten years in product development she came to the realisation that innovation was where her interests lay and that was when she discovered What If. It was during her Masters in Marketing she walked by the London office and Spidercow beckoned her inside. Now she gets to travel and design, satisfying two of her greatest passions.
Christine has worked across a wide range of industries over the years, developing brands, products and marketing strategies for companies as diverse as Gillette, Hewlett Packard, Unilever, Diageo, Motorola and Citibank. During her time at WhatIf, Christine has worked on vodka for China, water for India, consumer spaces for Citibank and more.