Andrew kicked off working life starting 3 Internet companies in as many years. He then spent 5 years consulting, structuring new ventures and translating ideas into strategy for BT, Arcadia Group, Prada and Virgin.

Four continents later, Andrew followed his desire to save the world, picked up an MA in Sustainable Business and Design and went on to help the likes of O2, Boots Cadburys, and Camelot to capture the opportunities of doing business responsibly. He worked with Forum for the Future and Institute of Sustainable Futures in Australia and with companies such as EDF and Lafuma.

He discovered ?What If! in 2006 and has since worked in 12 different countries on Innovation Projects including a social change program for Unilever in India, projects with American Express, Lego and SK Telecom.
Andrew has been instrumental in driving the sustainability agenda for ?What If!

As often as he can, he is off exploring new places or honing his lifetime status as a novice musician.