Intrigued by displaying information using different forms of media, Alex studied his degree in graphic design at Westminster university. During his studies, he got suited up and worked in the city creating multimedia presentations for an 'intelligent solutions' company and went on to work for one of UK's largest publishing companies. From there, Alex moved on to manage a small team creating websites and CD ROMs for an aviation security training company. His last stop involved mastering photoshop to create stunning images for several large UK magazines.
Alex decided he wanted to get away from 'typical' office work and decided to start up his own company creating CD ROMs, animations, Flash Websites, Posters and brochures, and had no intention of going back to office work until he came across the wonderful world of ?What If! and joined the publishing team to help produce stunning documents and interactive presentations.